Thursday, March 31, 2011

Ford has more repeat buyers than other brands

1 & 2. The study was done and sponsored by the Polk automative research firm. 3. The Polk automative research firm is interested in finding out what's occurring in the auto world, so I can't see a reason for them them to only look for a specific result. 4. Yes for the methodology Polk says "The results reflect choices among 5.2 million new-vehicle- buying households during the 2010 calender year." 5. Yes, the results are given in a very clear and effective manner. It's very easy to figure out which companies have their customers coming back and which companies are losing loyalty from their customers. 6. There wasnt a graph.

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