A survey recently
completed by Nicholas Wood and Liz Robison at Kalamazoo college found
that the average Kalamazoo College student will watch more shows online
than the typical American. A study conducted by Schonfeld earlier last
year claimed that on average an American will watch only 27 minutes
a week or just under half an hour. The findings of our study vastly
differ from that of Schonfeld's as we found that Kalamazoo college students
will watch an average of nearly 5 hours a week. There are many reasons
why this might be the case. We at Kalamazoo college likely have more
free time as well as better access to the internet and the benefit of
being one of the main consumers that most online programming is intended
for.
However, some of these
theories contradict the findings that Kalamazoo college students watch
less television than Americans. The same study say that Americans will
watch over 30 hours of television a week while we only found that Kalamazoo
college students watched only one and a half hours. Some of the reasons
that explain these two gaps could be that since most college students
have a limited income and therefore default to watching online illegally
where they can watch for free and at their own confidence.
All that might be
interesting to you but if you are like me you probably think along the
lines of what rather than how much. Our survey also asked people questions
about what they preferred to watch. The findings were that live action
shows and movies were greatly preferred to cartoons and sports. As one
might expect upon closer examination of people preference in sports
there was a large gap in the opinions of men and woman. so surprisingly
though is that there is also a difference preference of live action
shows between genders with woman preferring it to men. This gap is almost
as large as the one seen between men and sports. Unfortunately
this study was not able to determine preferences between gender for
the other two types of programming. This is not from lack of data as
the survey was conducted on a large scale. To insure the best possible
results we built a automated computer program to send out completely
random emails. As a result of this we guaranteed a completely random
sample without biased as well as had a large sample size of over 200
students.
Nick Wood
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