In a study of 109 Kalamazoo College
students, factors that lead to the purchase of a car and beyond aided in reflecting
the sentiments of the student body. In addition, the results collected by the
survey were compared to the rest of the nation. On average, Kalamazoo College
Students planned to spend less than $15,000 on the purchase of their next
automobile. This figure, compared to the national new car price average of over
$30,000 leads one to believe that college students in general are less likely
to spring for a new car. With college tuition prices soaring, this statistic
will serve as an interesting comparison to students in the future.
According to the study, women spend nearly half the amount that men do
when purchasing a new car. This observation was further reinforced by the
importance of affordability to both sexes. Women clearly value affordability
more than men, implying that they would have different wants and needs when
picking out a car.
The sample
population strongly favored freshman and sophomores at Kalamazoo College, but
the lesser-surveyed classes were congruent with the findings as a whole. The
survey in its entirety appears to give a relatively unbiased look at how
students buy and feel about automobiles.
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