Results of this study were quite interesting: 91.18% of students spent money on books in some way. Of the 91.18% that spent money on books, 83.87% purchased at least one book from the Kalamazoo College Bookstore. Here, students spent an average of $131.37. Also, 70.97% of those who spent money on books also used an online retailer. Students who used the internet to purchase books only spent $98.95 on books. That is an average savings of $32.72. Students were also asked to rank their satisfaction with the markets that they purchased from on a 1-10 scale, 1 being the lowest, and 10 being the highest. For students who used the K College Bookstore, the average satisfaction was a lousy 6.17, whereas the online retailers received a higher score of 7.92.
Essentially, the simple conclusion that can be drawn from this study is that students, now more than ever, are using the internet to purchase textbooks for school. Using the internet has no doubt saved countless students money, and with the ever-rising tuition costs, students are looking to save every penny that they can.