Mimic the survey questions of other studies so you can make comparisons between your data and the data of other studies (this is a critical portion of the project and worth many points). Additionally, be sure to collect as much quantitative data as possible (do not limit your survey to categorical responses): this is a statistics class – statistics test theories with numbers.
A potentially interesting topic to research:
What’s the value of a Kalamazoo College education? Look at wages of K students and K alumni; look at satisfaction with career placement (i.e. did K set people up for the job they wanted); look at career options per alumni (how many career options did K provide alumni?), etc.
Here's a potentially helpful link: