Thursday, January 6, 2011

Blog Assignment #1

1.) The survey was conducted by Consumer Reports and found through BBC News.
2.) The research was sponsored by Consumer Reports.
3.) As Consumer Reports is based in the United States, there might be a slight bias on their part to learn that an American car company has surpassed a foreign competitor. However this is most likely no concern at all.
4.) No methodology was included at all except an overall brand perception scores (
5.) The results are communicated in a way that convinces the reader that Ford has almost caught up with Toyota in the consumers eyes, mostly due to all of the recalls Toyota has had to make. However, no actual numbers are reported in the BBC News survey report, therefore it is difficult for the reader to know exactly how close the two companies actually are.
6.) There are no graphs.

Samilton, Tracy. "Ford Gains on Toyota in "Consumer Reports" Survey."
NPR, 6 Jan. 2011. Web. 6 Jan. 2011.

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