Friday, January 7, 2011

Assignment #1

Brent Snavely, Ford Pulls Even with Toyota in Quality Survery, January 6th, 2011,

1) The survey was conducted by Consumer Reports.

2) It was undisclosed.

3) N/A

4) Yes, information on methodology was included. The sample size consisted of 1,721 adults who own at least one car. Beyond this, however, not much information about methodology was available.

5) The results were not communicated in a clear manner. The results consisted of each car receiving a certain amount of points in different categories. The points were not well explained, the amounts were given, but the meaning behind them was not explained well.

6) There were no graphs used.

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