A recent statistical study, conducted by none other than aspiring economists Jake Hansen and Scott Beal, has found a general disdain among K-College students for the services offered by Munchie Mart. The avid knowledge-seekers found statistically significant evidence that K-College students, on average; spent more at Munchie Mart than other convenience store shoppers in the U.S.; were more satisfied with product pricing than other convenience store shoppers in the U.S.; and, in contrast with the previous statement, were less satisfied with Munchie Mart, in general, than other shoppers.
Eighty percent of the sample population answered that the service they receive from Munchie Mart is worse than what is expected from a convenience store. However, many of these same people gave high answers in rating many aspects of the store, including its products, and its customer service. The juxtaposition of these two findings is very surprising, further research might be necessary to find out why people gave apparently opposing answers.
The average amount of money spent in the last month at Munchie Mart was found to be $32.10, while the average amount of money spent at convenience stores (found in a similar study) was $15.00. Out of 60 people, a shocking 48 stated that Munchie Mart’s service was worse than expected. These two statistics, when compared, suggest that even though they are dissatisfied, K-College students are willing to drastically lower their expectations in favor of convenience of location.
Age was found to be a large factor in both the amount of times a person shopped at Munchie Mart and the amount of money that they spent. The greater the age of the person, the less they visited and the less they spent.
The most significant finding was that, while generally unsatisfied with Munchie Mart’s services, K-College students seem to value convenience over anything else; they are willing to ignore their dissatisfaction in exchange for beer, liquor, and candy without transportation necessary.