Melissa Acosta
Business Statistics
January 10, 2013
1.
Think
Finance surveyed 1,000 Americans across all income levels who use
various forms of alternative financial services — including payday loans,
prepaid debit cards and direct deposit advances.
2.
Think Finance, a provider of payday loans and
other financial services for consumers with limited or no access to banking
services.
3.
Think Finance makes money off people needing
loans or other financial support services so finding out how the holiday season
is going to affect people negatively, is a good indicator in seeing how their
business will do during that time and years to come. They would definitely be
interested in conducting these surveys.
4.
The
sample size is included and how they chose to pick their sample people.
However, I do not see a control group in this study due to the fact that
everyone they surveyed obviously needed financial help this holiday season
which makes their results a little biased. The title of the article is also a
bit misleading because the sample group used does not represent all the American
population.
5.
The
information was clear for the most part but I think some parts could have been explained
better. There was a lot going on in this article that could have perhaps been
either cut out or limited, too many results causes confusion.
6.
There
were no graphs used in this article which I think was a mistake. Graphs are
easily read by people who need visuals.
Author: Christina Cheddar Berk , CNBC
Publication Title: NBC Business
Date: November 21, 2012
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