Monday, May 30, 2011

Summary of attendance at varsity football home games at K - College for 2010 Season

Our research project was based on studying the attendance of K- College students at varsity football home games during the 2010 season. We also collected data on the number of varsity home games that students attended for all sports that are held in the fall season . We investigated different factors that could have contributed towards our respondents decision to attend a football home game. These factors included time constraints, familiarity with football, familiarity with a rival football team, advertising and other factors like weather forecast, time of the game and free food.
Our results showed that our respondents attended more male games ( average of 0.9) as compared to the female home games (average of 0.6). This might be because our respondents see male sports more entertaining and fun in comparison to female sports. As a result, they are more willing to attend male games.
Also, the respondents who seem to like football also have an understanding of the rules of football. Thus, they are more likely to attend a football home game. The home's team chance of winning played a crucial role in our respondents decision to attend a football game (73%). On the other hand, the winning record or history with the rival team had little effect in influencing our respondents decision to attend a game (87%). This is a very interesting observation because our respondents attend a varsity football home game expecting the team to win even though the records of the home team with the rival team might show otherwise. There can be two explanations for this observation. Firstly, there is loyalty to the home team from the fans; thus, the team records does not affect their attendance. Secondly, our respondents might not have any knowledge of the records of the varsity football home team with rival teams. As a result, they attend a game hoping the team will win even though they have no knowledge of the records of the football home team. In this case, the winning record or history of the home team with the rival team has no influence on their decision to attend the game.
Additionally, the time of day that the varsity football home game is set to take place and the weather forecast has little influence on our decisions to go to a football game. However, the availability of free food and the attendance of other persons to the home game plays an important role in our respondents decision to attend a game. Free food always attracts people to an event even if they stay for a little while which helps in increasing attendance.
Different persons will find our results interesting as the results will help them in planning for future events. More advertsing and incentives might be needed to attract more fans to female varsity home games in the future.

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