Experts at Consumer Reports Magazine conducted several test regarding the food, value, staff, and speed at fast food chains. The sponsor was ConsumerReports.org. I believe that the sponsors particular interest in this study was to find the opinionated results of food quality, price, and experience. The size of the study group was included in the article, which included 36,733 readers that had rated the fast food chains. The amount of restaurant visits were also taken into account, which were 98,000 visits to 53 chains. The studies were given to the respondents with an opinionated scale ranging from: Good, fair, poor, and very poor.The percentages of the results were calculated and communicated clearly. There weren't any graphs included in this article.
"Four big names lose"
http://www.consumerreports.org/cro/magazine-archive/2011/august/food/fast-food/overview/index.htm
Sunday, January 8, 2012
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