Tuesday, March 30, 2010

Blog Assignment #1

Study Puts Detroiters at Bottom of Nation's Spenders
By: Brian J. O'Connor / Detroit News Finance Editor
March 24, 2010

  1. The study was done by Bundle.com from Citigroup. Their research contained data from the U.S. government and third party research.
  2. I believe the sponsor for this article was Citigroup as there was no other specified third party in the article.
  3. Citigroup, the sponsor for this article, could be trying to figure out where to expand their business. This would be a good study to use to expand their business because it shows where there are higher and lower income households, and where people would be more likely to open a bank account and save money with the bank.
  4. The article did not specify what there methodology was for getting the data, although it did say that the surveyors excluded rent and mortgage payments from the study.
  5. In my opinion, the results were communicated in a fairly clear manner, although they switch between the spending ranks from cities in the country, to spending ranks of states which made some of the information rather confusing.
  6. There was a table at the side of the article that showed both the top 5 and bottom 5 spending cities in the United States. I thought that the table was easy to read, and gave the information in a pretty simple manner.

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